I wonder to what extent we are overly proud (satisfied) with coils we make, wicking, adjusting o rings, making juice, wrapping batteries etc.
After a Harvard study in 2011, the Ikea Effect was born. According to Wikki,...
"The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name derives from the name of Swedish manufacturer and furniture retailer IKEA, which sells many furniture products that require assembly."
Why is it that coils we make are almost always the best. Or at the very least, just as good (i'm not referring to the ones we reject). I'm really proud of the simple coils I make, and when I wick an RDA or RTA perfectly I truly believe the flavour is fantastic.
Perhaps we mostly go for mods with all the bells and whistles because we believe that our fiddling produces better results. We are rewarded for our effort.
We wrap our batteries in all sorts of bling. Perhaps if they look better they will perform better? We prefer our wraps to the dull commercial brownies, greenies, and pinkies.
If we struggle to perfect vaping with a new RDA I think that we like the RDA, even more, when we have "conquered" it.
Perhaps this is all the Ikea Effect. I really don't know, but I must admit that after making a good juice, I truly believe that it is on a par, or better than, many commercial juices. This feeling doesn't last for long, but it's great while it lasts.
Are you a victim of the Ikea Effect ?
The problem is that, by definition, we don't realise it.
After a Harvard study in 2011, the Ikea Effect was born. According to Wikki,...
"The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name derives from the name of Swedish manufacturer and furniture retailer IKEA, which sells many furniture products that require assembly."
Why is it that coils we make are almost always the best. Or at the very least, just as good (i'm not referring to the ones we reject). I'm really proud of the simple coils I make, and when I wick an RDA or RTA perfectly I truly believe the flavour is fantastic.
Perhaps we mostly go for mods with all the bells and whistles because we believe that our fiddling produces better results. We are rewarded for our effort.
We wrap our batteries in all sorts of bling. Perhaps if they look better they will perform better? We prefer our wraps to the dull commercial brownies, greenies, and pinkies.
If we struggle to perfect vaping with a new RDA I think that we like the RDA, even more, when we have "conquered" it.
Perhaps this is all the Ikea Effect. I really don't know, but I must admit that after making a good juice, I truly believe that it is on a par, or better than, many commercial juices. This feeling doesn't last for long, but it's great while it lasts.
Are you a victim of the Ikea Effect ?
The problem is that, by definition, we don't realise it.