I acknowledge that it may well go against what vapers claim, however I'll take proven science over "broscience" any day.This goes deeper than Chinese marketing, it goes literally against the entire vape industry and the concept of vaping (freebase vaping). The practical does not match the science.
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I think part of the problem may also be that you're confusing electrical power with heat generation, and then buying into what mod manufacturers state as "fact" ... If we start by asking exactly how the mod manufacturers measure, (and monitor), the temperature of the coil/mesh, with any modicum of accuracy, then it'll make more sense, (I posted some data on this measurement challenge a few weeks back).
The easiest method to prove that science is in fact correct here tho', is to expose a deck with a TC coil or mesh in it ... wick it, juice it, and fire it up ... then check out the temperature(s) with an accurate thermometer or thermal imaging camera