The retailer is not responsible. When Ford Kuga vehicles started catching fire, who did they blame - the car dealership that sold the car or Ford? When Samsung Note 7 phones started exploding, who did they blame - cell phone shops or Samsung? It's the manufacturer's product, the retailer is not responsible for the design.
Those were design or product flaws which led to fatalities and injury. That has nothing to do with my point.
If a firearm is sold to an inexperienced or unqualified user, the retailer is blamed not the manufacturer.
To add, a sa vape retailer was blamed for not advising on battery safety when a mod blew up in their bag. I won't say their name on here but I will PM it to you.
I get what you are saying but it does not always work like that. As a consumer, I expect a breakdown of the mod or product that I am purchasing and that is exactly what I usually get.
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