Ster-Kinekor goes old school with launch of rooftop cinema drive-in at Sandton City
https://www.businessinsider.co.za/s...nekor-launches-rooftop-drive-in-cinema-2021-6
3 June 2021
The City Drive-in will open to the public on 4 June with the highly anticipated release of Godzilla vs Kong and will operate every weekend. Screenings will be held every Thursday to Sunday until 31 July.
The matinee screening during the weekend will be suitable for family viewing. It will screen a selection of films from modern classics to new releases including, Frozen, Bohemian Rhapsody, and The Greatest Showman..."
https://www.businessinsider.co.za/s...nekor-launches-rooftop-drive-in-cinema-2021-6
3 June 2021
- Ster-Kinekor is now screening films on Sandton City's rooftop, where movie fans can enjoy films from the comfort of their cars.
- The movie industry is one of many forced to innovate after being affected by the Covid-19 pandemic.
- The response has largely been a throwback to the cinema drive-in viewing format.
- The local movie industry lost 83% revenue last year as a result of the pandemic.
The City Drive-in will open to the public on 4 June with the highly anticipated release of Godzilla vs Kong and will operate every weekend. Screenings will be held every Thursday to Sunday until 31 July.
The matinee screening during the weekend will be suitable for family viewing. It will screen a selection of films from modern classics to new releases including, Frozen, Bohemian Rhapsody, and The Greatest Showman..."