He wasn't blindsided.
If you go to DiyOrDie site, you can actually pay for him to make a recipe for you. So if you can't come up with anything, have him do so. The guy does have a knack of making damn fine recipes, so its a pretty damn good way to get something good imo.
Yes. Just be aware that the service he offers on the site is not for commercial use. We have a partnership as far as hardwicks is concerned. I have explained this multiple times - please listen to the podcast for more clarity.