Mmm, not really. Nobody owns the rights to generic foods and beverages like strawberry milkshake or blueberry muffins. At worst, vape recipes might commit trademark infringement. Recipes like Pebbles might be deemed to be using another company's trademark without permission, unless Manson got approval from Post for clearly alluding to their Fruity Pebbles trademarked cereal. But then, it's questionable whether Post would even mind. Vape juice and breakfast cereal aren't competitor products. I recently bought a pack of Froot Loops cereal purely as research for making a juice. I would never eat the stuff otherwise. So would Kellogg's have a problem with juices that clearly play off the Froot Loops trademark? I'm guessing not. It helps their brand awareness rather than hurting it, and can even increase sales rather than hurting them.
It would be interesting to see what happened if vaping ever got to the point where other companies were infringing vaping trademarks. If a coffee shop offered a "Smooth Morning Kick and Bronuts" special, would Lars or Wayne have a reason to try and stop them? It's not like consumers have to choose between the coffee shop's products and the vaping products. It would be helping the recipe creators to build public awareness of their brand.
We have already seen this to a very minor extent. One of Wayne's followers has a wife who makes soap. She made a Rhodonite scented soap using the same concentrates and formulation as Wayne's recipe. Wayne obviously won't litigate because the guy is a mate and he is chuffed that his Rhodonite juice has been made into a soap too. But even if he wasn't mates with the guy, soap and juice aren't competitor products. If Rhodonite soap raises awareness of his juice recipe, why would he care? The only time it might become harmful is if the public become confused about the timeline and think that Wayne's Rhodonite juice is ripping off the Rhodonite soap. But neither brand is big enough for that to happen yet.
It would be interesting to see what happened if vaping ever got to the point where other companies were infringing vaping trademarks. If a coffee shop offered a "Smooth Morning Kick and Bronuts" special, would Lars or Wayne have a reason to try and stop them? It's not like consumers have to choose between the coffee shop's products and the vaping products. It would be helping the recipe creators to build public awareness of their brand.
We have already seen this to a very minor extent. One of Wayne's followers has a wife who makes soap. She made a Rhodonite scented soap using the same concentrates and formulation as Wayne's recipe. Wayne obviously won't litigate because the guy is a mate and he is chuffed that his Rhodonite juice has been made into a soap too. But even if he wasn't mates with the guy, soap and juice aren't competitor products. If Rhodonite soap raises awareness of his juice recipe, why would he care? The only time it might become harmful is if the public become confused about the timeline and think that Wayne's Rhodonite juice is ripping off the Rhodonite soap. But neither brand is big enough for that to happen yet.