Times Article

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For smokers trying to quit, electronic cigarettes are a more popular tool than nicotine gums and patches, according to a new study of consumer behavior from Kantar Media. As e-cigarettes have exploded from niche product to $2-billion-plus industry, big tobacco isn’t the only industry facing disruption. E-cigarettes are shaking up the pharmaceutical business, too.

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Great find @Stroodlepuff

It is also nice that more and more mainstream media articles are shedding a positive light on vaping as opposed to even just 4 months ago. This shows that people are doing good work in asking for real research into what this "vaping fad" is.
 
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