Twisp vaping safety claim not substantiated – ASA
Staff Writer6 May 20174 Comments
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The Advertising Standards Authority of South Africa (ASA) has ruled that Twisp’s claim that vaping is 95% safer than smoking is misleading.
A Twisp radio commercial stated:
I smoked for many years until I discover Twisp. SA’s leading vaping brand. Recent studies have shown that vaping is 95% safer than smoking, making it the smarter alternative.
A consumer subsequently disputed Twisp’s claim that ecigarettes were 95% safer than regular cigarettes.
She argued that this has not been proven in scientific, peer-reviewed research, adding that Twisp’s claim was merely a way to advertise a different way of smoking.
Twisp responded with a link to the article E-cigarette: an evidence update.
The report’s foreword states that “best estimates show ecigarettes are 95% less harmful to your health than normal cigarettes”.
“While vaping may not be 100% safe, most of the chemicals causing smoking-related diseases are absent and the chemicals which are present pose limited danger,” states the report.
The ASA was not convinced by the article, stating that the absence of clarity as to which device was used and how the reduction in cotinine translates to a claim of being 95% healthier remains problematic.
The ASA said it had to err on the side of caution, and was therefore not satisfied that Twisp’s claims were adequately substantiated.
“The claim in the radio commercial is therefore in contravention of the Code,” said the ASA.
https://mybroadband.co.za/news/science/209286-twisp-vaping-safety-claim-not-substantiated-asa.html
Staff Writer6 May 20174 Comments
63
shares
The Advertising Standards Authority of South Africa (ASA) has ruled that Twisp’s claim that vaping is 95% safer than smoking is misleading.
A Twisp radio commercial stated:
I smoked for many years until I discover Twisp. SA’s leading vaping brand. Recent studies have shown that vaping is 95% safer than smoking, making it the smarter alternative.
A consumer subsequently disputed Twisp’s claim that ecigarettes were 95% safer than regular cigarettes.
She argued that this has not been proven in scientific, peer-reviewed research, adding that Twisp’s claim was merely a way to advertise a different way of smoking.
Twisp responded with a link to the article E-cigarette: an evidence update.
The report’s foreword states that “best estimates show ecigarettes are 95% less harmful to your health than normal cigarettes”.
“While vaping may not be 100% safe, most of the chemicals causing smoking-related diseases are absent and the chemicals which are present pose limited danger,” states the report.
The ASA was not convinced by the article, stating that the absence of clarity as to which device was used and how the reduction in cotinine translates to a claim of being 95% healthier remains problematic.
The ASA said it had to err on the side of caution, and was therefore not satisfied that Twisp’s claims were adequately substantiated.
“The claim in the radio commercial is therefore in contravention of the Code,” said the ASA.
https://mybroadband.co.za/news/science/209286-twisp-vaping-safety-claim-not-substantiated-asa.html
