Here is the video that got 2.6M in one week:
What Can We Do To Keep On Vaping In Rsa?
- Thread starter Paulie
- Start date
Hi @Vaper Rising
I have read your posts on this issue and I understand where you are coming from. You are obviously an expert in the field of producing such a video and getting it done. That's great.
But your approach I do feel is a bit strong. It's as if you are reprimanding everyone for not taking you up on your offer to produce something that is admittedly very expensive.
I think @Rob Fisher 's suggestion of a good Youtube video done at low cost may have 80% of the impact. Return on investment on that is much better in my view. Also, given there are no guarantees in the outcome of such a video, this is surely a better route to go - at first.
I have a few questions for you and apologies if I may have missed them in the earlier threads
1) What would such a production cost - that you are proposing?
2) What would be the key messages in that video that you propose?
He was completely unknown until his first video:
I absolutely agree that content is paramount, and that prime-time should not be the focus. However, the general public is extremely lazy and largely unlikely to bother to research issues. Kneejerk reactions rule. Look at all the (clearly incorrect) rubbish that gets shared on Facebook by those with blinkers on. As a reputable journo, veteran scriptwriter, producer and ad agency creative director, I know what makes people tick. The basic information should be available to all in one top-notch, accessible production on YouTube, but with the bonus of being able to repackage this info for screening on TV!
@Gizmo, i watched that video of Prince Ea you posted further up -
Thanks for posting it
This guy is a Legend! One of the most impactful few minutes of video i have seen for a long long time
Absolutely amazing
This guy is really legendary and i agree with you that the content and message is the most important thing.
This video proves that perfectly
Thanks for posting it
This guy is a Legend! One of the most impactful few minutes of video i have seen for a long long time
Absolutely amazing
This guy is really legendary and i agree with you that the content and message is the most important thing.
This video proves that perfectly
I agree that my approach was a bit strong (and I humbly apologise). I am a hot-headed proactive creative, and it was just to counteract the surprisingly flaccid response.
Yes, a GOOD YouTube video is vital; not some overly-art-studenty, amateur stuff! I'm not sure if you read my Cape Argus article in May, but the key messages - off the top of my head - would be (not in order of priority): a) Ingredients in cigarettes, compared with vape-juice ingredients - as this is the crucial issue that both pro- and anti-smoking lobbyists level at vapers; b) results of research into vaping, and actual number-crunching; c) testimonials/case studies from vapers - who are almost all, in effect, ex-smokers - as opposed to 13-year-old hookah-pipe-smoking learner addicts (which is so often put out there as a comparison); d) endorsements from the medical community; e) debunking the nicotine issue; f) interviews with vapers (individually and at meets); g) talking to owners of establishments such as bars and restaurants - and let's not forget the office environment/trains/buses - about the real versus imagined effects of 'second-hand vape'; h) taking a look at existing legislation and giving an informed, united opinion on how to proceed.
This approach - as opposed to some funky 'look how cool we are' hand-held home-made production - will have the necessary cred. I reckon we are probably looking at eight to ten minutes, to achieve this. I am reluctant to give a thumbsuck figure on this forum at this point, as everyone with a video camera and a pc with editing software will leap into the fray - but for those of you who are interested, this is what I would base the quote on:
PRE-PRODUCTION
? (7 days)?
Research & script: 5 days
Planning: 2 days
PRODUCTION (SHOOT)
? (5 days)?
CT: 2 days
JHB, PTA (& Welkom): 2 days
Durban: 1 day
Crew:
Camera-operator, incl. sound & lighting, plus gear
Producer/Director
Other costs
Flights; car hire; petrol; accommodation; meals; consumables
POST-PRODUCTION
? (10 days)?
Checking through and editing material
Flat art scanning/digital image downloading/uploading
Opening graphics/FX
Titling
Music & sound stock
Voice-over
The first video he did was even more impressive. Look at this one Irnest
Hi @Vaper Rising
Thanks for all the info in your post
But with all due respect to your expertise in your industry, you havent answered my questions
What would such a thing cost?
And what are the key messages you propose to convey?
Thanks for all the info in your post
But with all due respect to your expertise in your industry, you havent answered my questions
What would such a thing cost?
And what are the key messages you propose to convey?
Saw it @Gizmo, in fact my wife and I were so impressed with him, we found him on Youtube and watched it. And the one on how to combat stress in 60 seconds
This guy is great. I think he will go far.
You are totally right. I have been desperately busy though. I'm a sole breadwinning, freelance single mom with three kids (two school-going): one in grade three and one in matric) and I'm busy separating from the father of my nine-year-old son, so I haven't had much time at my disposal, PLUS - I've been working 18 hours p/d for four weeks - and have had chronic vape-gear failure (dead batteries and dead coils), so I have been smoking. I have hated it, but there are no suppliers nearby where I live. Those are just a few reasons why I've been so quiet.
Sorry to hear about your situatiom @Vaper Rising
That really sounds like a major crazy time and a stressful one too
Hope it all gets better for you
As for the vape gear fatigue, i hope you can get sorted there. Cant you order some vape gear online from one of the retailers ? Wishing you all the best to get back on the vaping train and off the stinkies.
If @Vaper Rising can produce anything close to these videos for R50k it will be worth any penny and then some.
I also agree that it needs to be professionally done. That rappers' video wasn't made in a day with a home camera and I am rather convinced not scripted by him either. Very carefully planned and executed on social media to hit an emotional angle to which social media followers are especially vulnerable. Brilliant!
Since the forum is now a commercial entity can't it help sponsor vaping awareness, together with perhaps a funding drive? Doesn't have to happen overnight and can surely be co-managed independently?
I also agree that it needs to be professionally done. That rappers' video wasn't made in a day with a home camera and I am rather convinced not scripted by him either. Very carefully planned and executed on social media to hit an emotional angle to which social media followers are especially vulnerable. Brilliant!
Since the forum is now a commercial entity can't it help sponsor vaping awareness, together with perhaps a funding drive? Doesn't have to happen overnight and can surely be co-managed independently?
This WAS awesome and hard-hitting, but exquisitely scripted, beautifully filmed and slickly edited: in short a high-end, costly production!
Heartfelt thanks. (xxx) It has been a super-kak few months...
I trust you checked my post about the production breakdown and can extrapolate from there. I am a total perfectionist (not in my own life - clearly - but in terms of my work) and the only way to do a proper job is to do a proper job! Obviously it is deeply in my own interest that we can 'vape on', but I need to cover production costs.
Hope I've answered your questions, and then some!
I hear you @Vaper Rising - but you havent answered the questions
Is it 50k, is it 100k, is it R200k ?
And regarding the key message, saying you want to interview various vapers and speak to bar owners etc, that is not saying what the key message is. Thats what the video will contain, but what is the key message you propose telling or getting across?
This whole video story confuses me, why do we need this? There are tons of videos on the internet that we can just share on Facebook if we want to "spread the word" about vaping. I'm also pretty sure that every vaper is promoting vaping by word of mouth. These methods are free, and they are working. I'm sorry but I just don't see the point of trying to raise R100000 from people that don't have it to give them something they don't need. Does this forum need a TV ad?
If we had that kind of money would it not be better used in some other way? Like maybe hiring a tour bus and doing a road trip across SA? Stop over in a few of the smaller towns and get their local radio stations to spread the word, maybe hand out a few starter kits along the way? I'm sure a few local newspapers would say something about this too.
If we had that kind of money would it not be better used in some other way? Like maybe hiring a tour bus and doing a road trip across SA? Stop over in a few of the smaller towns and get their local radio stations to spread the word, maybe hand out a few starter kits along the way? I'm sure a few local newspapers would say something about this too.
I disagree, I could edit that video in Adobe premier easily. All it is, is good cutting and good angles. There is no special affects in the first one. A good camera was used yes. But that editing was truly not hard.
I actually have experience, I know Adobe Aftereffects very well as well as premier.
This interview proves he didn't have no big budget, and with a channel with about 5,000 subscribers before his first video I can also guarantee there was no big budget.
I guess, based on research and general public feedback, what we should be getting out there is that vaping is NOT smoking, but a far safer, medically-researched alternative that is less harmful to both vapers themselves, and those exposed to the vapour - and furthermore that banning or harshly restricting vaping will only force many to resume the deadly practice of smoking (which costs the state millions in healthcare).
That's just my take. It's important to hear what other forum members think the key message/s should be.
In terms of cost, I reckon that if one 'shot smart' and frugally, one could do a production such as outlined for around 50K.
That's just my take. It's important to hear what other forum members think the key message/s should be.
In terms of cost, I reckon that if one 'shot smart' and frugally, one could do a production such as outlined for around 50K.
P.S. For those who missed it, here's a link to the Cape Times story I did.
http://www.iol.co.za/news/clearing-the-air-on-e-cigarettes-1.1712673
I think I'll hammer this some more...
We stand here, all 1000+ members of the forum and extol the virtues of vaping amongst ourselves (and it does make for a great support group) and some even to smokers outside the forum. This however has very little impact on the general non smoking public who should actually be informed in order to pre-empt massive negative opinion (and knee jerk legislation) created by continuing sensationalist headlines that read only one thing: "Vaping is Toxic!"
Prince EA in the videos is playing to a sense of guilt modern society has, it is his trademark and he even has a clothing line to support it.
What will we say?
"Yo yo, listen up, vapin' is gonna be better for 'em than stinky ol' tabaccas" ... it ain't gonna cut it .. (and now you know why my rapping career never really took off!)
To influence the general public will require empathy from them, and I know exactly zero non smokers who have compassion for a smoker/vaper .. excluding their moms that is.
Maybe the "big corporates trying to squash the little guys who came up with a viable solution all on their own" angle? On a lighter note, what about "Vapers spend big bucks on gear and liquid to ensure a safer environment for all!" (No quips about exploding batteries please!)
So I throw the gauntlet, forget the video, forget the platform, tell me the message?
The one that doesn't make the average Joe say, "Ummm .. why don't they just quit?" but rather "I gotta tell my buddy John about this, get him off those stinkies once and for all!" and comments "nou praat jy k$#" when the next ludicrous "vaping is a public health threat" article/comment appears..
We stand here, all 1000+ members of the forum and extol the virtues of vaping amongst ourselves (and it does make for a great support group) and some even to smokers outside the forum. This however has very little impact on the general non smoking public who should actually be informed in order to pre-empt massive negative opinion (and knee jerk legislation) created by continuing sensationalist headlines that read only one thing: "Vaping is Toxic!"
Prince EA in the videos is playing to a sense of guilt modern society has, it is his trademark and he even has a clothing line to support it.
What will we say?
"Yo yo, listen up, vapin' is gonna be better for 'em than stinky ol' tabaccas" ... it ain't gonna cut it .. (and now you know why my rapping career never really took off!)
To influence the general public will require empathy from them, and I know exactly zero non smokers who have compassion for a smoker/vaper .. excluding their moms that is.
Maybe the "big corporates trying to squash the little guys who came up with a viable solution all on their own" angle? On a lighter note, what about "Vapers spend big bucks on gear and liquid to ensure a safer environment for all!" (No quips about exploding batteries please!)
So I throw the gauntlet, forget the video, forget the platform, tell me the message?
The one that doesn't make the average Joe say, "Ummm .. why don't they just quit?" but rather "I gotta tell my buddy John about this, get him off those stinkies once and for all!" and comments "nou praat jy k$#" when the next ludicrous "vaping is a public health threat" article/comment appears..
@JakesSA i think why the success rate of quitting smoking and starting to vape is so high, it's more of swop a unhealthy habit for a healthier one. Most ppl who do that as a stepping stone to stop smoking find themselves enjoying the vaping so much that they dont see the need to take the next step, they feel allot better, they smell better, ppl around them treat them better.
@JakesSA - i love your post
Focusing on the message here is the most important
You have touched on some good points
I like your messsage about vaping making a safer environment for all - ie. Less harmful to others
Extra messages could be
- its much safer than smoking according to initial medical research
- think of the lower health costs from less people being on state hospital treatment for smoking related disease
- fostering the development of small business and job creation
Lets build on these messages.....
Focusing on the message here is the most important
You have touched on some good points
I like your messsage about vaping making a safer environment for all - ie. Less harmful to others
Extra messages could be
- its much safer than smoking according to initial medical research
- think of the lower health costs from less people being on state hospital treatment for smoking related disease
- fostering the development of small business and job creation
Lets build on these messages.....
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