Oh yeh, that is true. I would say the Ecto from VapeMob has more of a pineapple taste, on the sweet side with a medium TH. The Ecto from JV is out of this world, I could not really describe it in human language, sort of a lemon/lime/fresh perfume taste with a hint of Fanta grape. The TH is strangely adjustable with VW, at 10W in my Aqua the TH is high-insane but at 8.5W it is perfect(On a dual coil at 1.4ohms). I prefer the JV Ecto but with vastly different prices I would always settle for the VapeMob Ecto(R140/30ml).You are so right, taste is extremely subjective and what works for one might not work for someone else.
I see that you are a fan of JV Ectoplasm, have you tried the ecto from VapeMOB?
If you have what in your opinion is the difference between the two?