Castle Light was initially such a failure and received such bad feedback, that SAB were about to pull it off the market. Someone remarked that making a beer too cold kills off a lot of its flavour, so the idea of serving Castle Lite as cold as possible was born. One of the most genius marketing campaigns to save a crappy product.Sitting back in my pool chair... Cracking open another cold one. Tell us more when u have time my old friend..